• H&M … Hit and Miss?

    You may remember H&M from such memorable collaborations as Lanvin ♥ H&M and M by Madonna, but the Swedish giant has taken a new direction by announcing an exclusively online plus-size capsule collection called Inclusive due in early March. The 20 piece range will be available in sizes 32-54 (that’s Swedish for 6/8-24) and includes floral prints, polka dots, flirty 50's style party dresses and skirts, cardigans, tops and lingerie. The catch? It’s only available to Austria, Denmark, Finland, Germany, the Netherlands, Norway, Sweden, and the United Kingdom. Maybe not so inclusive? Thoughts?


  • Merry Christmas Little Monsters

    OMG I’m dying. What a month. Thank you to everyone who purchased a Damn You Alexis piece this year. AW11 is well underway and I’ve been talking to some Very Important People about some very exciting ideas for the New Year. Speaking of New Year, order by December 29th for guaranteed delivery, free of course. Have a spectacular holiday and don’t forget to pick up the January issue of STYD for great beach reading.


  • ITSHEREITSHEREITSHEREITSHERE!

    A big chunk of stock came in today and my thought process basically went… Ohmygodthatsalotofblack!Ihavetotosellallthat?WherethehellamIgoingtoputitall?Oooohthatgarmentracklookslikeitmightbreak!

    So anyway the upside is … YAY! … the v-neck dress, the cutout dress, the halter dress, the basic leggings, the shorts and the motor leggings are all in my showroom ready to be whizzed out to anyone and everyone - so don’t hold back! Everything else is expected next week so there won’t be too much more of a wait. THANK GOD!


  • Are those actual boobs in your swimsuit?

    Australian plus size model Robyn Lawley has done quite the sneaky double take and backed up a November Cosmo swimsuit shoot with a December one as well. This says to me …
    a. Swimsuits look H.O.T.T. on girls with curves
    b. There just aren’t enough plus size models to fill demand
    I prefer the December shoot to the November one. I like the colouring. Thoughts?

     

    December Cosmo 

     

    November Cosmo


  • All the balls are still in the air

    So I launched and nothing has exploded … yet. I’ve also set up my facebook page so, like, you know, if you want to swing past that and maybe like it that would be fab! Already behind in designing aw11 ... of course. It's gonna be a busy summer!


  • Are you sitting down?

    I pressed the button! BUT BEFORE you go traipsing over to the site, I need to tell you that everything is currently PRE-ORDER with delivery between 2 and 6 weeks depending on what you buy. I get that people probably won’t want to order right away but at least you get to see what’s there right? RIGHT???


  • Ok I get it!!!!

    Thanks to everyone who has been sending me lovely, encouraging hurry-the-hell-up emails. I didn’t want to commit to a concrete launch date because, as I am quickly learning, this label has a timeline of it’s own and laughs in the face of my agenda. Just quietly I am seriously hoping to be up tomorrow or Thursday. I have a very exciting magazine article in the pipeline that depends on my website being live so in the face of overwhelming pressure I’m just going to push that button.
    Then freak out.

  • November Shop...


  • Really JPG, really?

    Muse-de-jour Beth Ditto opened and closed Jean Paul Gaultier’s Joan Jett inspired SS11 Paris show yesterday. Now considering she’s a size 28 and 5’2” it seems to me this isn’t a breakthrough for plus-size women everywhere - as in “Yay! JPG is going to make clothes in my size!”, but more of a publicity stunt - as in “Gee there seems to be a lot of interest in plus-size lately. How can I capitalize on this without ACTUALLY DESIGNING PLUS-SIZE CLOTHES!" Just IMO. What are your thoughts? Discuss …


  • October Shop...