about us
the label
Damn You Alexis is a Sydney based fashion label focused on introducing a designer aesthetic to the plus size market. Born from the recognition that plus-size girls need more fashionable options, Damn You Alexis comprises strong silhouettes, luxurious fabrics and quality craftsmanship, and sets out to fill a void in the plus-size market by producing sophisticated, well designed pieces for fashion savvy girl in sizes 16 to 24. The Damn You Alexis girl has an eclectic style that is a little bit rock chic, glamorous, strong and modern all at the same time. She is young, fashionable and chic first, and plus-size second.
the designer
Designer Megan Moir Pardy spent ten years working for women’s fashion magazines, passionately observing the creative talent that comprised the Australian fashion industry but fast becoming frustrated by the lack of well designed plus-size garments. Armed with a strong vision and design sensibility, Megan started out labouring by night on her label, while working as a designer during the day for Grazia and Harper’s Bazaar magazines before finally launching Damn You Alexis in early 2010.
the name
The name Damn You Alexis references Dynasty’s iconic and dramatic Alexis Carrington Colby, an inspirational, driven, 80s icon with fabulous style and even better business savvy. Head of her own label and owner/publisher of a renowned newspaper, she’s a bit of a personal hero. Her sense of fashion and style set the tone for a decade. And whilst shoulder pads, rhinestones and power pantsuits may not always appear in Damn You Alexis’ collections, drama, confidence and passion will. In Alexis’ own words “Boring? Me? Tut, tut, tut”
Damn You Alexis is available exclusively through the online e-boutique www.damnyoualexis.com